My Photo

One-Line Bio

Biography

Mary is an experienced brand champion and marketer, most recently lead Strategist and Planner at JWT BOOM (a subsidiary of J. Walter Thompson).

Prior to joining JWT, Mary was President and Founder of Imago Creative, the only marketing firm in the U.S. specializing exclusively in marketing to Boomer women. Mary has also co-authored the definitive book on marketing to this demographic: BOOM: Marketing to the Ultimate Power Consumer — The Baby Boomer Woman (with Carol Orsborn, AMACOM, Sept 2006).

Spanning a wide range of industries (including real estate, retail, apparel, personal electronics, financial, health/pharma, package goods and consumer media), her client experience includes The Wall Street Journal Online, Trilogy/Shea Homes, Celebrity Cruise, Clearblue Easy, Forum Financial Group, Barrier Therapeutics, L.L. Bean, Esprit, Timex, and Cole-Haan and among others.

As a recognized expert on the attitudes and motivations of women and Boomer consumers, especially as it relates to interactive and social media, Mary is frequently quoted in the media and invited to speak at industry conferences.

Summary of qualifications:
- A results-driven, team player with a record of strategic marketing, creative brand development and implementation via both digital and traditional engagement
-Highly skilled at identifying an organization’s core branding needs and creating strategies to drive successful growth
-Expertise in leveraging consumer segmentation, motivations and trends to build brands people want to spend time with
-Ability to integrate and communicate strategy across multiple internal and external teams and constituents for brand alignment

Specialties:
Brand and Marketing Strategy, Interactive/Social media, Consumer Research and Segmentation, Insights and Intelligence on the Women and Boomer markets.