Next Chapter in Dove’s Campaign for Real Beauty: Women 50 Plus
Word on the street is that this weekend Ogilvy Advertising U.K. is launching the newest evolution of Dove’s Real Beauty campaign focused on beauty over 50 (see mad.co.uk). I can’t wait!
Dove’s Global Study Beyond Stereotypes: Rebuilding the Foundation of Beauty Beliefs, and other research by Unilever reveals that 94 per cent of women believe society should change its attitude to ageing. Nearly 90 per cent of mature women think the media needs to provide a more accurate representation of their age group.
Featuring naked Boomer women, the series premieres in England. Too bad for us gals in the U.S. If previous iterations of the real beauty campaign have caused ripples, I’m sure this will doubly so. Stay tuned.
I WAS SO EXCITED TO SEE WOMEN OF MATURE AGE MODEL`S FOR DOVE. WE WORK VERY HARD TO MAINTAIN MOISTURE IN OUR SPEACIAL SKIN THAT WE ARE IN !I `AM YEARS OLD AND A BREAST CANCER SURVIVIOR. I AM LOVING LIFE!!!!!I WOULD LOVE TO SEND MY PICTURE IN.TO MODEL FOR DOVE WOULD BE AWESOME ! PLEASE LET ME KNOW WHERE TO SEND IT ! FROM PATRICIA WILLIAMS
Posted by: Patricia williams | March 07, 2007 at 02:37 PM