Dove’s Global Study Beyond Stereotypes: Rebuilding the Foundation of Beauty Beliefs, and other research by Unilever reveals that 94 per cent of women believe society should change its attitude to ageing. Nearly 90 per cent of mature women think the media needs to provide a more accurate representation of their age group.
Featuring naked Boomer women, the series premieres in England. Too bad for us gals in the U.S. If previous iterations of the real beauty campaign have caused ripples, I’m sure this will doubly so. Stay tuned.