Excuse me…Victoria Secret models can strut and pole dance across our TV screens but Dove’s revolutionary ProAge commercial, a beautiful and sensitive portrayal of bodies of women 50+, is banned in the US?! Interestingly, I’m having a hard time finding out why or who exactly felt these ads were too inappropriate to air. They are being aired in Canada and UK.
Informed by Dove’s ground breaking study to expose existing stereotypes around beauty and aging, the ProAge ads truly do re-conceive and re-shape the perspective on aging and beauty for older women. These ads are stunning, beautiful and embody such grace and honesty. Even with the overwhelmingly positive response they are garnering, they are banned.
It’s not surprising that "97% [of women] believe society is less accepting of appearance considerations for women over 50 compared to their younger counterparts, especially when focused on the body." Ya’ think?
Banned? By whom? Since when? I saw them aired on the Today Show and thought they were great. That's insane! Is there someone we should contact to voice our opinion?
Posted by: Nancy | March 06, 2007 at 11:03 AM
The ad was very and nice and I for one hope to see more like it.
Posted by: Michael | May 12, 2007 at 06:16 AM
What a sick double standard. That's not even remotely as provocative or pornographic as the typical VS commercial.
Posted by: Ashley Burr | February 15, 2008 at 03:15 PM
Thanks so much for posting this and please let those of us who are writing about boomers know what you find out about why and by whom these women - who look so much like we do - are banned from our screens.
Sue
Posted by: Sue | April 13, 2008 at 08:09 AM
Wow---I have to admit I am surprised, considering what is allowed through. I love those ads.
This will change. I am sure it will. I work with female entrepreneurs 35-55 years old and they are a force to be reckoned with. We can't be stopped!
Maybe we should organize a "we're dropping our facade" campaign as a grassroots movement where all of us every day beautiful women show up and drop our facades in public! We could so market it and make a fuss. Like a PETA demonstration, we would be there in our natural glory and I am sure we could get it filmed....hmmm....I'm in! :-)
Together, we are stronger.
Vicki Flaugher, the original SmartWoman
Posted by: Vicki Flaugher | June 17, 2008 at 09:35 PM