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December 21, 2008


Janie Curtis

I totally agree that Ellen DeGeneres is a breath of fresh air in the beauty market. To me, she stands for real beauty in a way that none of the Dove women did. She is natural and as you point out, 50 years old, but at the same time aspirational. One of the criticisms of the Dove campaign was that it wasn't aspirational enough, which in some ways I agree with. By using Ellen, I think that Covergirl has found the magic formula.

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